Split-testing (or A/B testing) often falls by the wayside when people run ads--especially when it comes to ads on social media. This is actually an extremely expensive mistake! While running two or more ad campaigns at the same time may seem like a chore, it's a chore that will save you massive amounts of money in the long run.…Read more 3 Reasons You NEED TO Split-Test!
Who You Know: How Your Network Dictates Your Success There are few things as powerful as a strong network. You can be the absolute best in your industry. You can have all the right knowledge, talent, tools and know-how--but if you don't know the right people--it's unlikely that you'll get far. As a business owner,…Read more Who You Know: How Your Network Dictates Your Success