Are You Reaching the Right Audience? A lot of marketers and businesses believe in the shotgun approach… The idea is, if they shoot their message out to a wide enough audience, they’ll get sales from a variety of different demographics. While this method can sometimes work (like TV ads), most of the time this isn’t…Read more Are You Reaching the Right Audience?
Split-testing (or A/B testing) often falls by the wayside when people run ads--especially when it comes to ads on social media. This is actually an extremely expensive mistake! While running two or more ad campaigns at the same time may seem like a chore, it's a chore that will save you massive amounts of money in the long run.…Read more 3 Reasons You NEED TO Split-Test!
Who You Know: How Your Network Dictates Your Success There are few things as powerful as a strong network. You can be the absolute best in your industry. You can have all the right knowledge, talent, tools and know-how--but if you don't know the right people--it's unlikely that you'll get far. As a business owner,…Read more Who You Know: How Your Network Dictates Your Success
Friend or Client? When You're Too Close for Business There are some clients that are going to be straight to business, and straight to the point. There are other clients, though, that will want to pal around, and will want to mix business with pleasure. While it's okay to have a good rapport with clients, things…Read more Friend or Client? When You’re Too Close for Business