Are You Reaching the Right Audience? A lot of marketers and businesses believe in the shotgun approach… The idea is, if they shoot their message out to a wide enough audience, they’ll get sales from a variety of different demographics. While this method can sometimes work (like TV ads), most of the time this isn’t…Read more Are You Reaching the Right Audience?
Split-testing (or A/B testing) often falls by the wayside when people run ads--especially when it comes to ads on social media. This is actually an extremely expensive mistake! While running two or more ad campaigns at the same time may seem like a chore, it's a chore that will save you massive amounts of money in the long run.…Read more 3 Reasons You NEED TO Split-Test!