Are You Reaching the Right Audience? A lot of marketers and businesses believe in the shotgun approach… The idea is, if they shoot their message out to a wide enough audience, they’ll get sales from a variety of different demographics. While this method can sometimes work (like TV ads), most of the time this isn’t…Read more Are You Reaching the Right Audience?
Split-testing (or A/B testing) often falls by the wayside when people run ads--especially when it comes to ads on social media. This is actually an extremely expensive mistake! While running two or more ad campaigns at the same time may seem like a chore, it's a chore that will save you massive amounts of money in the long run.…Read more 3 Reasons You NEED TO Split-Test!
Yes, You Need a Website I recently bought a dog training collar for my gorgeous pup Bagsby, and it's pretty cool. What's not cool is that when I went to get a few questions answered, like what level I should set it at, there was nothing. Their business was a ghost...a phantom of the web.…Read more Yes, You Need a Website
3 Ways to Drive Targeted Traffic to Your Site (for Under $100) So, you have this amazing website. You are selling the best product in the world, and you know that your customer base will pay top-dollar for this amazing innovation that you have. But here's the catch--no one is visiting your site. You keep…Read more 3 Ways to Drive Targeted Traffic to Your Site (for Under $100)