Split-testing (or A/B testing) often falls by the wayside when people run ads–especially when it comes to ads on social media.
This is actually an extremely expensive mistake!
While running two or more ad campaigns at the same time may seem like a chore, it’s a chore that will save you massive amounts of money in the long run.
That’s why I want to walk you through 3 reasons you NEED to split-test your ads…
1. You Get to Know Your Audience
You may have the best ad in the world, but it won’t make any difference if the right people aren’t seeing it!
Your target demographic is something you need to know and–thanks to modern technology–you can narrow that demographic down by simply split-testing ads.
By viewing the results of ad campaigns and making small tweaks to the audience, you can better understand who exactly your customer base is–then advertise directly to them.
2. You Learn About What Copy Works
I’ve seen some amazing copy–but I’ve also seen it fail with certain audiences.
While a certain tone, humor and style may work for one brand, it may not work for another.
Split-testing will help you to hone in on what copy drives customers to click and purchase.
3. You Spend Less On Your Campaigns
I know I already mentioned this, but seriously, you SAVE MONEY by split-testing.
When you split-test, you can better see what your click-rate is on certain ads, how many impressions you are getting and other key stats that will help you to reach the MOST amount of potential customers at the LOWEST price.
Split-testing should be a part of your ad campaign–especially if it’s online.
Save money, learn about your audience and write more effective copy through split-testing.
If you need help writing copy for your ads, or if you need any other writing services, contact me at firstname.lastname@example.org!