Split-testing (or A/B testing) often falls by the wayside when people run ads--especially when it comes to ads on social media. This is actually an extremely expensive mistake! While running two or more ad campaigns at the same time may seem like a chore, it's a chore that will save you massive amounts of money in the long run.…Read more 3 Reasons You NEED TO Split-Test!
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Friend or Client? When You’re Too Close for Business
Friend or Client? When You're Too Close for Business There are some clients that are going to be straight to business, and straight to the point. There are other clients, though, that will want to pal around, and will want to mix business with pleasure. While it's okay to have a good rapport with clients, things…Read more Friend or Client? When You’re Too Close for Business
3 Reasons You Need to Outsource
3 Reasons You Need to Outsource It'd be awesome if you could do everything. Sadly, that's not the case. Whether it be because you don't have the time, the energy or the know-how, there are certain things that you simply can't accomplish as a business owner. Because of this, you are going to need to trust…Read more 3 Reasons You Need to Outsource
4 Tips for Getting Paid On Time
4 Tips for Getting Paid On Time There are few things worse than sitting around and waiting for a new client to pay you. While you may have an agreement, and you may trust them as much as you can for someone that you just met, you still worry about the invoice getting paid on time,…Read more 4 Tips for Getting Paid On Time
Casey Pletcher 