Are You Reaching the Right Audience? A lot of marketers and businesses believe in the shotgun approach… The idea is, if they shoot their message out to a wide enough audience, they’ll get sales from a variety of different demographics. While this method can sometimes work (like TV ads), most of the time this isn’t…Read more Are You Reaching the Right Audience?
Split-testing (or A/B testing) often falls by the wayside when people run ads--especially when it comes to ads on social media. This is actually an extremely expensive mistake! While running two or more ad campaigns at the same time may seem like a chore, it's a chore that will save you massive amounts of money in the long run.…Read more 3 Reasons You NEED TO Split-Test!
Who You Know: How Your Network Dictates Your Success There are few things as powerful as a strong network. You can be the absolute best in your industry. You can have all the right knowledge, talent, tools and know-how--but if you don't know the right people--it's unlikely that you'll get far. As a business owner,…Read more Who You Know: How Your Network Dictates Your Success
Friend or Client? When You're Too Close for Business There are some clients that are going to be straight to business, and straight to the point. There are other clients, though, that will want to pal around, and will want to mix business with pleasure. While it's okay to have a good rapport with clients, things…Read more Friend or Client? When You’re Too Close for Business
3 Reasons You Need to Outsource It'd be awesome if you could do everything. Sadly, that's not the case. Whether it be because you don't have the time, the energy or the know-how, there are certain things that you simply can't accomplish as a business owner. Because of this, you are going to need to trust…Read more 3 Reasons You Need to Outsource
Even though I went to school for English (with a focus on fiction and poetry), I could never understand "artists." They were always waiting for some divine inspiration to hit, and to take them over. Sure, it would come--occasionally. The rest of the time was spent pontificating about their inevitable greatness, and how no one…Read more Why Inspiration Is Overrated
4 Tips for Getting Paid On Time There are few things worse than sitting around and waiting for a new client to pay you. While you may have an agreement, and you may trust them as much as you can for someone that you just met, you still worry about the invoice getting paid on time,…Read more 4 Tips for Getting Paid On Time
Yes, You Need a Website I recently bought a dog training collar for my gorgeous pup Bagsby, and it's pretty cool. What's not cool is that when I went to get a few questions answered, like what level I should set it at, there was nothing. Their business was a ghost...a phantom of the web.…Read more Yes, You Need a Website
3 Ways to Drive Targeted Traffic to Your Site (for Under $100) So, you have this amazing website. You are selling the best product in the world, and you know that your customer base will pay top-dollar for this amazing innovation that you have. But here's the catch--no one is visiting your site. You keep…Read more 3 Ways to Drive Targeted Traffic to Your Site (for Under $100)